DIGITAL SIGNAGE IN RETAIL
THE BEST PLATFORM TO PROMOTE YOUR BRAND
Advertising Signs, Digital Signage in Retail
Bringing digital signage into your store opens up a whole world of new possibilities for promoting products, serving customers,
and generally enhancing the store experience. That’s why digital signage installations are growing by nearly 40% year over year,
with retail leading the industry at 25% of sales. With HiTech Panda Melbourne advertising signs, digital signage specialist , we provide you with all the solutions to boost your business sales with your strategically installed screen, we are toiling behind the scenes in an effort to deliver a picture-perfect, engaging experience to the customers, to smartly incorporating promotions and enhancing displays into your stores.
Create powerful and engaging window led displays. Draw in window shoppers and boost foot traffic
But one of the biggest benefits of digital signage in the window is movement. Because digital signs can move and change, they’re way more likely to catch the eye of shoppers and passersby. Printed signs only capture shopper interest for as long as it takes to read them. When signs change and move, you can draw shoppers in, both visually and physically.
That means you’ve piqued their interest and you have a literal foot in the door.
For example, you can use digital signage software to update window displays to reflect whatever focus or sales are happening in-store.
Tell Your Brand’s Story
Today’s most successful retailers have become more than just a store to consumers. Retailers like Toms and Ben & Jerry’s are known more for their brands than their products. It’s your story that draws customers in and keeps them coming back. Digital signage frees up the square footage to tell that story right in your store, and offer you a high-tech, visual way to relay your brand story to shoppers. Pop-in stores are another use case for digital signage. When your square footage is really limited (because you’re in someone else’s retail space), they can help draw customer attention to your products and displays with messaging that’s simple to change.
Share Product Information and Upsell
You have floor staff who can answer customer questions about any product in the store. But isn’t their time better spent encouraging sales than
answering the same questions — about product features and benefits — over and over?
With digital signage, you have the real estate to display more product information for customers to reference. You can also engage customers with interactive displays that give them the information they’re looking for, freeing up floor staff to use their time more productively. You can even offer robust product comparisons, making it easier for customers to make a buying decision.
Speaking of productive time, digital signage enables you to boost sales through upselling and cross-selling — without having to double your staff. You can program digital displays to offer recommendations and promote add-on items and packages. That means you can have five digital stations throughout the store that are working to grow your store’s revenue, even if you only have two sales associates on the floor.
Bring Your Online Efforts In-Store
Many retailers are working to differentiate the ecommerce and brick-and-mortar experiences. We’ve seen that competing with ecommerce on factors like ease and convenience isn’t a winning strategy for retail, but with tools like digital signage, it doesn’t have to be one sales channel over another.
Stores that sell online put a lot of effort into digital marketing — and rightfully so. Digital signage empowers your physical store to benefit from those efforts, too. You can pull in valuable social proof (like social media posts from customers and online reviews) and repurpose strong online content for viewing in your shop.
Consultation & Plan
Help you find the best
led screens and digital signage solution to fit your advertising strategy and budget.
Installed and running your
LED screen in no time, delivering
high level of digital signage service.
To transform your idea into
reality, static images,
animation and video clips. We do advertising signs design.
Provide one to one training
to ensure you are happy
with using your new led displays
and playback software in
day to day environment.
Support and Maintenance
offer bespoke service level
agreement where we will
perform regular digital signage service checks.
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